Designed scroll-stopping, branded merch intended to start meaningful conversations and inspire action beyond the screen
Actus is a contemporary, mission-led brand that matches volunteers to opportunities in their local community. For the upcoming launch, they needed a collection of aspirational merch – from t-shirts and phone cases to stickers – that catered to their Gen Z audience. They also wanted a solid bank of eye-catching designs to use for PR kits, influencer boxes, and community swag packs.
Actus merch fuses inspiration from art advocacy, concert tees, and contemporary trendy graphics into three unique pieces that get the convo started. Wearable AND sharable, these branded designs inspire IRL activism over performative social media practices.