Accelerated the growth and success of a do-good organization by taking its visual identity from disconnected to distinct.


InTandem is a Google-backed accelerator program and community that helps minority-owned startups scale rapidly through structured learning and hands-on advice.

With such a clear and purposeful mission, it needed a visual identity that was just as deliberate. We designed a simple, sleek mark with parallel lines and mixed-weight fonts to convey a sense of forward motion and togetherness. The challenge of this project was seamlessly merging future-forward branding with a sophisticated, professional feel.

The end result

InTandem was built on a solid foundation with strong investor backing. With a fresh logo, updated landing page template, and creative direction to easily incorporate new visuals into marketing collateral, the result is a distinct brand that attracts growth-minded founders to its vibrant community of mentors and startups.

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